Senior Vice President, Strategic Alliances & Innovation – Media & Sponsorship

Christopher D. Swope

Christopher Swope is a strategic sales and marketing professional with 20+ years of experience in the creation, negotiation and execution of innovative integrated marketing and sales programs for digital, television, film and music-related media.  He is currently the Senior Vice President, Strategic Alliances & Innovation – Media & Sponsorship for Live Nation Entertainment, the world’s leading live entertainment company.  He is responsible for developing strategic corporate partnerships with respected global lifestyle brands by leveraging the business assets of Live Nation comprised of Ticketmaster, one of the world’s top five ecommerce platforms, Live Nation Concerts, which produces over 22,000 shows for more than 2,300 artists annually, and Artist Nation, the world’s top artist management company.


Christopher is distinguished for his leadership in creating transformational marketing initiatives, often demonstrating groundbreaking qualities and step change approaches that have exceeded program success metrics and demonstrated long term business growth.  Some of his recent accomplishments include the Smirnoff global EDM festival partnership, the Madonna and Diageo cross-brand global partnership with Smirnoff and Johnnie Walker, the award winning Lady Gaga and Absolut Vodka sponsorship, the innovative strategic alliance with Heineken USA and the global strategic alliance with Hilton Hotels & Resorts.