President FutureCast and Author of Marketing to Millennials
Although not a millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in millennial trends and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing and consumer trends and brand innovation. Jeff has spent significant time researching the millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has over 25 years of marketing consulting experience across dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Tickets For Less & FutureCast. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Jeff is the co-author of “Marketing to Millennials; Reach The Largest & Most Influential Generation of Consumers Ever” (2013) and his new book “Marketing to Millennials as New Parents” is forthcoming (Q1 2015). Jeff has 25+ years of hands-on experience with brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, Sprint, Whole Foods, Warsteiner Beer and Payless. Jeff holds a degree in economics from The Wharton School of the University of Pennsylvania and studied at The London School of Economics.